Creatives: Inez and Vinoodh

In hindsight, it seems remarkable that there was once a moment when combining digital technology and fashion photography was a radical move.

But when Dutch photographers Inez van Lamsweerde and Vinoodh Matadin first began to manipulate their images, they were among the first to see and seize the tremendous potential of these new digital tools in a fashion context.


Working as a team, Lamsweerde and her husband, Vinoodh Matadin, have forged a unique personal and creative union which has given rise to a remarkable body of work that seamlessly spans global campaigns for advertising clients including Balenciaga, Dior and Yves Saint Laurent, editorial assignments for magazines such as American Vogue, French Vogue and W, classic black and white portraiture for the New York Times’ annual Oscar portfolio, music videos for the likes of Björk and fine art pieces that have been exhibited in some of the world’s most influential galleries and museums..


And while digital has long been central to their work, from high-gloss fashion images to the surreal, often disturbing, manipulated human forms that appear in their personal work, technology has always been a means to express a searching imagination and never the object of fascination itself.

“For us, it’s about the emotion,” van Lamsweerde confirmed, more than creating something that’s “formal or technical.”






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