“The man who became a label”
He was one of the first to recognize the power of the press and had an intuitive understanding of PR. He was the first big designer who saw no shame in working for Printemps Department stores and he was the first to establish commercial relationships with China and Japan as well.
He also invented the first unisex line.
In 1959 he was the first to present a collection as a PRET-A-PORTER even before this word existed in french language …
as a result he was thrown out of the Chambre Syndacale.