SØLVE SUNDSBØ ||| I have no style

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Sølve Sundsbø is one of the great innovators in contemporary image-making. His capacity for visual experimentation has brought him enduring respect within the industry. His advertising clients include Chanel, Cartier, Dolce & Gabbana, Gucci, Hermès, Armani, Louis Vuitton, H&M and Yves Saint Laurent. Sundsbø has also created editorials for Italian Vogue, Love Magazine, Visionaire, V, Interview, i-D, The New York Times, Vogue Nippon, and W Magazine.

If I’ve got a style, it’s that I’ve got no style

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Sølve Sundsbø was born and raised in Norway and has lived in London since 1995. He is a defiantly modern photographer, creating images that are strange, skewed, manipulated, at times ethereal, at times uncanny, always interesting.

When he came to London from Norway to study at the London College of Printing. After four months he was discovered and snatched away from his degree by Nick Knight, who employed him as his assistant for the next four years. It was a formative education, working within the extraordinarily influential and inventive environs of SHOWstudio, alongside many of the key creatives of the era. And since then, he has continued to push the form of the fashion photograph far beyond the formula of girl-meets-dress, creating finely wrought, intelligent, beautiful images that always startle and intrigue.

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How does living in the UK differ from Norway?  What do you miss from your home town?
It is very different. Norway has the innocence of being provincial and quite pure. The energy and the pace and grit of the UK makes it so much more interesting for me as a photographer. But I miss the nature and the quiet lifestyle…

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• He has also created artwork for several album covers, most notably Coldplay’s A Rush of Blood to the Head •••

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