Starter-kit to translating Influencer Marketing to Conversions

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A helpful 101 and starter-guide by Shane Barker to understanding what influencer marketing is, what value you can draw from it, pros and cons as well as actionable insights to translate this now multi-million dollar business to conversions for your business. What a wonderful journey we have been on in the past decade – we see this all as a domino-effect. Without the birth of social media, all these new business models would not exist. In our view, the power of influencer marketing is absolutely massive. At the end of the day, we as humans are always looking for connections and finding ways on how we can find relevance in our peers to create new relationships, aspirations and knowledge. Read the guide here.

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