Could you be the next European Design Awards winner?

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The EDA (European Design Awards), which has been running for 10 years, has begun to attract entries from over 34 countries now. The awards ceremony annually awards European designers for outstanding work in the design and communications space.

Last year saw Porto, a city which has had a flourishing graphic design culture for many years, and has survived a lot of political and economic upheaval since 2008. The city contains outstanding design schools like Esad, which also seen high calibre lecturers like Joost Grootens make appearance there. Along with this, Porto also has several medium-sized practices, including R2 a studio specialising in ‘graphic identity, editorial and environmental design’ and also Studio Andrew Howard another graphic design studio, all of which work across a variety of sectors.

From a design point of view, Porto contains many beautiful buildings making it the perfect venue for the EDA. Examples of this are the Porto cathedral, which dates back to 1146, the Edificio Vodafone and even the city hall, among many other classic and modern buildings that populate the city.

Back to the EDA, the gold award winners included a fish paste packaging designed by ‘Bedow’, a Swedish studio, ‘Creature of Habit’ by Netherlands based, ‘Ambassadors’ and the ‘Wales Nation Brand: Cymru Wales Sans’ by UK based ‘Smorgasbord’.

Attendees also saw the first sight of a new exhibition named ‘Design by Porto, Porto by Design’ which officially opened later in May 2017.

The exhibit featured 40 projects by 28 different students made for the City council in Porto over a span of four years. Collaborators on the project included R2, White Studio and Esad, along with many other graphic design studios.

To read more about the exhibition and the European design awards, check out: http://www.eyemagazine.com/blog/post/porto-reporto

Starter-kit to translating Influencer Marketing to Conversions

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A helpful 101 and starter-guide by Shane Barker to understanding what influencer marketing is, what value you can draw from it, pros and cons as well as actionable insights to translate this now multi-million dollar business to conversions for your business. What a wonderful journey we have been on in the past decade – we see this all as a domino-effect. Without the birth of social media, all these new business models would not exist. In our view, the power of influencer marketing is absolutely massive. At the end of the day, we as humans are always looking for connections and finding ways on how we can find relevance in our peers to create new relationships, aspirations and knowledge. Read the guide here.