DODD – London

SPRING SUMMER 12 LOOKBOOK SHOT BY JAKE GREEN

“We recently paired up with Jake Green to shoot Dodd’s S/S12 lookbook. Here are some select images from the shoot, watch out for a video to come in the near future.”

Dodd is a London based menswear brand. All clothing is designed in house and we manufacture all of our product in England. Although nothing new we feel this is incredibly important to our identity and it doesn’t mean just sewing in the label.

Launched in late 2011 the initial collection was a small eight piece capsule which we hope was malleable enough to create a number of different looks which is how we prefer to design. We are now in our second season which is this Spring/Summer and is slightly larger.

http://www.doddclothing.com

Miss Reef – Argentina

Reef’s twenty-five year heritage traces back to two brothers from Argentina, Fernando and Santiago “Santi” Aguerre. Fueled by their passion for surfing, and armed with a unique entrepreneurial spirit, the brothers acted on an idea to create a high quality, comfortable, active lifestyle sandal. Attracted to the Southern California lifestyle, Santi moved to California in the early 80’s and would shortly be reunited with his brother. Fernando graduated from Law School, and headed to La Jolla to help co-found Reef. With $4000 working capital, hard work, dedication and some savvy marketing ideas, the brothers built Reef into the #1 sandal brand.

Fernando and Santiago knew they had a great product, but they wanted to separate themselves from the other surf companies. Inspired by the notoriously beautiful women of the beaches in South America, the brothers saw an opportunity to introduce the surf market to an exotic element that they called Miss Reef. Never revealing her face or identity, the brothers used the intrigue of Miss Reef to help convey their idea of the surf lifestyle. The first advertisement involving Miss Reef was rejected from the surfing magazines for the controversial content, but after some convincing, the ads finally ran. The surfers who read the magazines were instantly intrigued by the exotic and beautiful figure in the ads. Since then, Miss Reef has become a global icon of the surfing community. She has remained an integral component of Reef’s DNA, and can easily be attributed to the success of Reef.

Now twenty-five years later, the company is thriving as one of the leading surf brands in the world offering footwear for guys, girls and kids. Reef has evolved from its humble sandal beginnings to now include a men’s apparel division launched in 2003, followed by the launch of girl’s swim and apparel in 2008. Reef also recently launched Reef Redemption; a program intended to lessen our footprint on the Environment. Reef Redemption initiatives thrive through a product series using green technology, our culture of giving and our in-house efforts to work towards a more environmentally friendly work environment.

Through all the change over the past twenty-five years, Reef is driven by the same constant – we are surfers at heart, drawing influences from the world around us. We still stand for the same foundation that the company was founded on by Fernando and Santi back in 1984. Reef is a core surf company. We create authentic and innovative products intended to nurture an incredibly fortunate lifestyle that involves surf, sensuality and a life filled with happiness.

visit: http://www.reef.com/missreef/miss-reef-june

ANOTHER SUPER DAY

A unique, unisex piece designed with the sporty hunk out at sea in mind, as well as the hot babe lounging on deck, soaking up the sun. The silhouette is solid—a thick bridge and bold outline that collide in a sharp and masculine appeal, but these shades will look just as good on her as on him, exuding that certain kind of sexiness of a gal in her boyfriend’s shades.

This model is characterized by a gold metal decor on the front that winds around the smooth corners of the musetto. The rich molasses-colored havana is dipped with a coat of matte black acetate, giving the sunglasses a smooth and silky finish to the touch.

The elegance is in the details–delicate gold ‘RETROSUPERFUTURE’ inscriptions, the glimmer as the acetate catches the light and the visibility of the skeleton. Not to mention the signature of the model, a gold anchor modestly sitting on the end of one of the inner arms.

The sourdough hotel: a cultural centre

So, the holiday’s booked, bags are packed, the cat’s being fed by the neighbours, and then it hits you – who’s going to look after your artisanal sourdough culture? Help may be at hand …

Sourdough breadmaking has had a real renaissance in recent years, with specialist artisan bakeries rolling out across Europe and the US, and more and more people cultivating their own batches at home. In Sweden the craze has been particularly intense and Stockholm is now home to the, let’s face it, somewhat gimmicky “sourdough hotel”. Located in theUrban Deli in the painfully hip Sofo district, the “hotel” charges 300 Swedish Crowns (£27) a week (a week!) to keep sourdoughs thriving while their owners go on holiday.

Sourdough bread baking started in ancient Egypt, went out of fashion in the Middle Ages, had a revival during the Gold Rush and became all but obsolete with the dawn of commercial bread production. To make your own sourdough bread you first need to whip up a blend of water and flour and leave it to ferment in room temperature for a couple of days. This is your so-called “starter batch” and it requires daily care. By “feeding” it regularly with flour and water, the dough keeps growing bacteria that act like yeast and give the bread its tangy flavour. A portion of the batch can be used to make a new loaf of bread with the same flavour.

According to Jesper Konstantinov, part-owner of the Urban Deli, sourdough baking is popular among what he calls the socially conscious. And, he adds, “it’s huge among stay-at-home-dads. They have really been a driving force in the Swedish sourdough craze. They are the same dads who come to us for tips on how to make their own sausagesbecause they don’t want to give their kids the commercially produced stuff. They don’t trust it.”

But, Konstantinov admits, the hotel hasn’t been a commercial success. It really started as a bit of fun when the deli teamed up with a local artistJosefin Vargö, who had collected sourdoughs from around Sweden as part of an art project. Vargö asked Urban Deli to use her samples to bake bread. Konstantinov and his co-workers agreed and also decided to house some of Vargö’s samples, all packed in neat jars and labelled with their owners’ names. The sourdough hotel was born.

As trends go, the sourdough fad seems rather quaint. Having batter prepared at all times was pretty important for people like the ancient Egyptians who couldn’t just pop down to the supermarket for a tin loaf. For the same reason it was also the preferred breadmaking method of gold prospectors in the wild west who would simply carry a starter with them and bake loaves without having to track down ingredients like yeast or baking powder.

During the California and Klondike gold rushes “sourdough” became a nickname for prospectors, who, according to legend, were so protective of their batches that they slept with them under their blankets to keep them from freezing. Sourdough Sam“, the mascot of American football team San Francisco 49ers, is testament to just how entwined sourdough is with California’s history – and it’s all the rage there once again.

It might seem that sourdough is becoming a bit of a status symbol for make-do-and-mend-minded consumers, eco-worriers and locavores. But it would be a shame if it was a passing fad – it’s as far away from mass produced as you can get. And the bread simply tastes better – and lasts longer – than other breads.

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The Pool – Canada

© Frédérique Ménard-Aubin.

Public swimming pools in Montreal are little islands of life, movement and refreshment. They are the theatre of summer, a place for relaxation and play in contrast to Montreal’s hot and humid urban reality. In summer 2011, a virtual swimming pool was set up at Place Emilie-Gamelin, a large public plaza in the center of the city. Equipped with playful furniture reminiscent of water fun, the swimming pool hides in its pixels an enormous hopscotch court, numerous chess boards and a giant tangram puzzle. The installation is designed to accommodate large crowds during festivals and special events including the park summer program organised by Le partenariat du Quartier des Spectacles.